What is Keyword Prominence?
Keyword Prominence is Prominence is the ratio of the position of one keyword or keyword phrase to the positions of the other keywords in an HTML section of the page. For example in thetext enclosed by the BODY tag is one of sections of the page we measure keyword prominence in.Your most important keywords must appear in the crucial locations on your web pages because search engines like pages where keywords appear closer to the top of the page. They should preferable appear in the first paragraphs of your page. Also keep in mind if you include keywords closer to the bottom of your page it will have a negative effect on the overall keyword prominence calculations.