predictive analytics

What is predictive analytics?

predictive analytics meaning in Data Science terminology / glossary / dictionary is:
The analysis of data to predict future events, typically to aid in business planning. This incorporates predictive modeling and other techniques. Machine learning might be considered a set of algorithms to help implement predictive analytics. The more business-oriented spin of “predictive analytics” makes it a popular buzz phrase in marketing literature. See also predictive modeling, machine learning, SPSS Wikipedia entry